Austen Kroll Net Worth Explained Through Reality TV and Business Ventures

Austen Kroll’s net worth is a topic fans often search because his career blends reality television fame with real attempts at entrepreneurship. Unlike celebrities who rely on a single paycheck, Austen’s income comes from several places at once—Bravo’s Southern Charm, his beer brand Trop Hop, podcasting, public appearances, and brand partnerships. While no official figure exists, looking at how these pieces fit together gives a clearer, more realistic picture of his financial standing.

Who Is Austen Kroll?

Austen Kroll is a reality television personality best known for appearing on Bravo’s Southern Charm. He joined the cast as a laid-back, beer-loving Charleston transplant whose dating life, friendships, and career ambitions became central storylines on the show. Over time, Austen evolved from a supporting personality into a recognizable face within the Bravo universe.

Before reality TV, Austen worked in the craft beer industry, which later became a key part of his on-screen and off-screen identity. That background is important, because it explains why he didn’t just stop at television fame—he tried to turn visibility into a business.

How Southern Charm Built His Platform

The foundation of Austen Kroll’s income is Southern Charm. Reality TV salaries are not publicly disclosed, but cast members generally earn more as they remain on a show and become essential to storylines. Long-term cast members typically negotiate higher pay per episode as their value to the network increases.

For Austen, the show provides more than just a paycheck. It gives him national exposure, recurring relevance, and a built-in audience that follows his ventures outside the show. Even when seasons end, his name stays active through reruns, reunions, and Bravo-related media coverage. That kind of visibility is difficult to buy and extremely valuable when building side businesses.

Reality TV Salary and Media Appearances

Although Bravo does not confirm individual salaries, entertainment reporting has suggested that main cast members on Southern Charm can earn tens of thousands of dollars per episode. If those estimates are even roughly accurate, a full season can translate into a substantial annual income.

Beyond the main series, Austen also appears in reunions, specials, and Bravo crossover content, all of which typically come with additional compensation. These appearances reinforce his brand and keep him in front of audiences, which directly supports his other income streams.

Trop Hop Beer and Entrepreneurial Efforts

One of the most talked-about aspects of Austen Kroll’s career is Trop Hop, his craft beer brand. Unlike merchandise or sponsored products, Trop Hop represents an ownership-based venture. That distinction matters when discussing net worth, because ownership can create long-term value rather than just short-term cash.

Trop Hop has been featured on Southern Charm, giving the brand built-in marketing. The exposure alone would cost a small business a significant amount in traditional advertising. That said, running a beverage company is expensive. Production, distribution, licensing, and marketing can eat into profits, especially in competitive markets like craft beer.

From a financial perspective, Trop Hop’s true value lies in its potential. If the brand grows, expands distribution, or becomes attractive to partners, it could significantly boost Austen’s net worth. If it stays small, it still contributes experience and brand credibility, even if profits are modest.

Podcasting and Pillows and Beer

Austen is also a co-host of the podcast Pillows and Beer with fellow Southern Charm cast member Craig Conover. The podcast adds another income channel through advertising, sponsorships, and live events. While podcasts don’t always generate massive profits, they can provide steady revenue and keep personalities relevant between TV seasons.

The podcast has even become part of the show’s storyline, which suggests it has enough value to matter. For Austen, podcasting serves both financial and strategic purposes: it monetizes his audience while reinforcing his presence within the Bravo ecosystem.

Social Media, Brand Deals, and Sponsorships

Like many reality TV personalities, Austen Kroll likely earns additional income through social media partnerships. Brands often work with reality stars because they combine recognizability with a highly engaged fan base. Sponsored posts, event promotions, and product collaborations can add up over time.

This income stream is difficult to quantify from the outside. Some months may bring multiple deals, while others may bring none. What matters for net worth is that social media income scales with visibility—and Southern Charm ensures that Austen remains visible.

Public Appearances and Event Income

Reality stars often supplement their income through paid appearances at bars, clubs, festivals, and branded events. While these gigs may not be glamorous, they can be lucrative, especially when a show is airing or trending.

For Austen, these appearances also double as promotion. They keep him connected to fans, help market his beer brand, and support his overall personal brand. Even modest appearance fees can add meaningful income across a year.

Austen Kroll Net Worth Estimates

Austen Kroll has not publicly disclosed his net worth, and no verified financial records exist. However, most public estimates place his net worth in the low single-digit millions, commonly around $1 million to $3 million.

The wide range exists for several reasons. Reality TV salaries are private, business profits are unknown, and lifestyle expenses can be significant. Net worth also reflects assets and ownership, not just annual income. A year with strong earnings doesn’t automatically translate into long-term wealth if expenses and reinvestments are high.

The most reasonable conclusion is that Austen is financially comfortable, diversified, and still building—rather than sitting on a finished fortune.

Lifestyle and Spending Habits

On-screen, Austen’s lifestyle appears social and active, filled with travel, dining, and nightlife. However, reality TV often exaggerates appearances. Many expenses are sponsored, discounted, or production-related, and what looks extravagant on camera may not reflect actual spending.

What his lifestyle does suggest is flexibility. Austen appears able to pursue business ideas, travel for work, and maintain a social life without obvious financial strain. That points to steady income rather than extreme wealth.